Automated Sales Assistant with WhatsApp AI Chatbot

Natural Language Processing • FP Cursos

Challenge

FP Cursos, a Brazilian info-product company, needed to automate and scale their sales operations. They required a WhatsApp-based AI solution to handle product inquiries, process sales, and smoothly transition complex cases to human representatives while preserving their established sales messaging.

Our Approach

We built a sophisticated AI chatbot powered by GPT-3.5, customized with FP Cursos’ sales data and brand voice. Our solution integrates:

• WhatsApp Business API for direct customer communication
• Twilio for seamless human handoffs
• Python and FastAPI for robust backend processing
• Redis for optimized response caching

The system intelligently manages inquiries, processes sales, and identifies scenarios requiring human expertise, all while maintaining consistent messaging through specialized sales scripts.

Results

Our AI solution delivered measurable business impact:

• Automated 71.6% of initial customer inquiries
• Increased conversion rates by 28.4%
• Boosted engagement by 26% compared to email marketing
• Enabled seamless transitions to human representatives

Future Plans

We’re developing AI-powered sales call summarization capabilities to automatically populate CRM systems with conversation insights, further streamlining the sales process.

Team Expertise

We leverage deep experience in custom AI development using Microsoft Azure and OpenAI technologies to create secure, privacy-compliant solutions that scale with business needs.